Greenfield is a privately held investment company with a dynamic investment approach. We have a track record of developing global software companies and are eager to work collaboratively with entrepreneurs to share our experience, network and resources.
Our core focus is on product centric companies developing B2B software solutions for the global market. We believe in building great products and ambitiously expanding into new geographies.
Greenfield believes strongly in the power of the entrepreneurial team and their strengths and passion. As in all competitions the will to win can conquer most obstacles! However, avoiding the worst pitfalls will result in faster growth and less dilution for the founders.
Greenfield believes in moving fast to position the product and the company to become a leading global contender. It is a game of product design, organization, financing, ambition, finding the right value proposition, picking the right market position and creating a strong internal culture based on growth.
Greenfield has experience in a variety of fields. We have made the mistakes, hopefully learned from them along the way, and we want to back our portfolio companies with our thoughts of how to succeed. However, we do not want to run your company. Essential for us is the entrepreneurial team spirit and willingness to learn by doing. If we find a fit we have the will and funds to back you on your fantastic journey.
“Pagero's Smart Business Network has unique potential and the open ecosystem provides significant value to customers, suppliers and authorities.”
Steve Hasker
President and CEO of Thomson Reuters
“IFS is a strong independent player on the global ERP market. The company has developed a unique position within industries such as Energy, Aviation & Defense as well as Field Service Management.”
Pär Franzén
EQT
Everything begins and ends with the product. We believe in investing for the long run by building great products.
We like to dream big. The Greenfield philosophy is centred around setting ambitious goals and working hard to achieve what you believe in.
We have a track record of successfully going global beyond the Swedish market and are excited to support companies to grow outside of their home market.
We are obsessed with improving processes for B2B and B2G companies by removing inefficiencies in business systems as well as data distribution and look to invest in companies who share this obsession.
We believe that data should be digital and stay digital throughout workflows and business processes. In the coming AI revolution, true data becomes the essential resource and we are convinced that a data driven mindset is critical.
No great ideas matter unless the right team is there to execute on the vision. We look to partner with great people who are just as passionate about building great businesses as we are.
Reach out to us if you are looking for funding and support to accelerate the growth journey of your business.
Contact us